What small business wouldn’t like to have a full sales funnel? No one, right? Having a full sales funnel not only guarantees you consistent finances but, it also shows the world that your services and/or products are in-demand. Here are 5 ways you can fill up your small business’ sales funnel and how a VA can help you do it!
1. BE SURE TO FOLLOW-UP ON ALL RFP SUBMISSIONS
Many VAs specialize in contract and project management. They can help your business submit proposals to open RFPs. They can also handle any follow-ups as well. What better way to add potential clients to your sales funnel? These businesses are actively seeking the help you can provide!
2. MAKE SCHEDULING TIME WITH YOU EASY AND SEAMLESS!
First impressions are lasting! Be sure to set up the systems that will help. An easy way to make a great first impression is by setting up an automated online calendar scheduler.
Online schedulers make it easy for potential clients to set-up that all-important initial call with you. Which is a first step in getting them into your sales funnel.
Research automated calendar scheduling program such as; Acuity, Calendly or Book Like a Boss. Many of them offer free versions.
There are VAs that specialize in Business Automation. They can help you choose the best program for your business and they can also install and maintain it for you.
3. ATTEND NETWORKING EVENTS and FOLLOW UP
Another great way to get potential clients into your sales funnel is by attending in-person networking events.
Even if your business is virtual, there are still huge benefits to local networking. Take advantage of local in-person networking events to showcase your business to others. Networking events are a great way to get exposure for your business and to show your expertise. This can bring more clients into and down your sales funnel!
4. USE SOCIAL MEDIA TO YOUR BENEFIT
Once you know WHO your ideal clients are, research the online influencers and social media groups that they engage with and follow. Follow them as well. Comment on their posts and attend their events!
Yes, engaging in social media can be a time-consuming activity. Fortunately, there are social media VAs that can manage your online presence and help bring those potential clients into your sales funnel.
5. EMAIL MARKETING
Once you get a prospective client into the top of your sales funnel, you need to start nurturing them. Be sure to supply them with tidbits of valuable information. This could be in the form of informational videos, infographics, podcasts or slideshows.
A great way to do this is via email marketing. Yep, you are right, this is another time-consuming activity. The good news is … email marketing is another task that can be handled by your VA.
Always remember, the information you (or your VA) provides via email to your prospective client, shouldn’t be about you. It should focus on solving your client’s problem or pain point.
This article covered 5 ways to fill your sales funnel (and how a VA can help). Remember, the time you devote to building your sales funnel will have a compound effect over time.
Most small businesses are time-strapped but, they understand that filling their sales funnel is key.
Your potential clients need to know that you are not a drop-and-run provider. If you are serious about securing new clients, once they have entered your sales funnel show them that you consider their business a priority.
For a litmus test of whether your business is ready (and able) to hire a virtual assistant/contractor, read Do You Need To Hire a VA.
If your business is ready to hire a VA, to help you fill your sales funnel, we would love to speak with you. Click here to schedule a complimentary 30-minute discovery call with Lotus Business Resources today.
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