Small Business Owners
Posted by IVAA Webteam on
August 6, 2018
5 Key Online Marketing Strategies a VA Can Do For Your Business
Congratulations! You have a fantastic product or service! Now, how are you going to turn that fantastic product or service into a profitable business?
Enter, Marketing Strategies! Marketing isn’t just an important part of a successful business – it IS the business. Everything else you do in your business depends on how effective your marketing strategies are in driving clients to your business!
But like most business owners, you have run out of time. There are many tasks a Virtual Assistant can do to help you. Often this is the best way a business can do more and turn that product or service into one with more sales and bring in that profit you desire. Hiring a Virtual Assistant.
Many VAs offer social media and online marketing as a specialty. If you need help with your marketing, bring in a Virtual Assistant and then they can help you with some of the marketing strategies that will help drive more clients and more sales.
Use social media.
Be yourself! Don’t just post “salesy” content, post thoughts and anything you feel that your target audience/ideal client will find relevant. Do research to find out which platforms your ideal client uses; you can then determine the best times and dates to share your knowledge.
A J.D. Powers study found that sixty-seven percent of consumers use social media for customer service inquiries, so make sure you become a part of that community! Don’t forget to engage with your audience by starting conversations and responding to their comments (both good AND bad). You wouldn’t ignore someone who reaches out to you in person, so don’t ignore them online. Building relationships is one of the most important parts of your social media marketing success, so always acknowledge every person who reaches out to you.
Blog, Blog, Blog
Entrepreneur.com found that marketers who blog are 13 times more likely to experience a positive ROI. Demand Metrics determined that businesses who blog, generate 67 percent more leads than those who don’t!
However, don’t just blog for the sake of blogging. Use platforms like Medium.com to research suitable content to post. Also, visit sites like Quora and Reddit and be seen as an authority, by answering questions in your area of expertise.
Build a great lead magnet.
The right lead magnet, when presented to your ideal client, can bring unbelievable results. To qualify as a great lead magnet, it needs to:
- Address known “pain points” in your ideal client’s business
- Present a solution that will take their ‘pain points’ away
What type of lead magnet should you build? You can create an ebook, a cheat sheet, a checklist or a how-to video. Be creative! Think about the lead magnets you’ve seen that drew you in. What was it about them that peeked your curiosity to want to learn more about the offering?
Take advantage of email distribution (a.k.a. build that list!)
Now that you have created an AMAZING lead magnet, the next step in your funnel is Email marketing. Part of any good sales funnel is going to be an email marketing sequence. These are the automated messages that go out to users once they subscribe to your list. Use your email sequence to build a relationship with your subscribers. Be authentic and transparent. Email marketing is still one of the best ways to reach your audience, and the fact that it costs next to nothing to execute makes it one of the best tools to add to your marketing toolkit.
Keep an eye on your SEO
Okay, you’re visible on social media, you are building a “know, like and trust” factor with your ideal clients, you’re blogging valuable content, you’ve built an incredible lead magnet and you have your email distribution set up. How do you determine whether these steps are getting you the greatest return on your investment and reaching your ideal clients?
Enter: Search engine optimization! SEO can significantly help your brand reach the people who want what you’re offering.
Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year, according to Moz.com. Find the keywords that are making your business gain or lose traction in the search engine cycle, to make your brand as discoverable and searchable as possible.
Many new business owners may want to jump right in and market their business before focusing on a clear target audience/ideal client. Doing some upfront work to clarify your target market and then committing to it, will make your marketing efforts that much easier in the long run. Find more customers like your best customer and stop selling to those that aren’t in that group.
If you know that you need to devote more time to your marketing efforts, but your time is limited, collaborate with a professional Virtual Assistant! IVAA offers a free RFP system for you to post your VA needs and our members can reply to you with a proposal.
If you are looking to hire a virtual assistant to implement your marketing strategies like these five, click here: We Can Help You
Karen Kannegiesser is an online business resource assistant with over three decades of C-suite level executive administrative and supply chain expertise. She has many years as a strategic MRO buyer for a large specialty chemical manufacturer, as well as an extensive background in database management, project management, contract administration and business continuity/disaster recovery preparedness.www.LotusBusinessResources.com
If you would like further information on how to Hire a Virtual Assistant, contact us at: https://www.LotusBusinessResources.com/contact
Thanks for watching our video.
Have a great day.
By Tracking Your Time, ZAPIER
July 12, 2018
What can you expect to pay for a virtual assistant?
As with most professions, rates for VAs are all over the map. So, what can you expect to pay for a virtual assistant?
Here are a few things to keep in mind while you’re looking at virtual assistants and their rates:
Type of Work:
- If you’re looking at entry-level administrative work (email management, basic customer service, etc.), you’ll probably be paying $15-25/hour.
- If you’re looking for higher-level tasks (project management, content strategy, etc.), you could be looking at $50/hour or more. Upwork has posted their average rates for various tasks, which can help you get a better estimate.
- Keep in mind when looking at hourly rates that some people work faster than others. Someone who charges $50/hour might complete a project three times faster—and with the same quality—as someone who charges $25/hour, making it more financially beneficial for you. Don’t be fooled by ultra-low hourly rates.
Pro tip: Paying hourly can be dicey. If possible, we suggest paying per completed project. Quick workers will benefit, and you will know exactly what it’s going to cost you before you start.
- Take into account the VA’s experience level. It might be tempting to go for the cheapest option you find, but extensive experience can be the difference between quality work and work that you end up having to redo yourself.
- Look at client testimonials on the VA’s website and/or their LinkedIn recommendations, and ask for a few client references to reach out to via email.
- If someone isn’t able to put you in touch with at least two or three people who they’ve worked for before, it might mean that they know they wouldn’t receive any glowing recommendations.
The decision is up to you, but keep in mind that major time zone differences and any language barriers can slow down the process and cost you more than the cheaper price is saving you, to begin with.
If your business is ready to work with a virtual business assistant, feel free to contact Lotus Business Resources for a complimentary discovery call.
Click the link below to schedule a no-obligation call:
Click below to leave a message (we will contact you within 24 hours):
If you’d rather call us direct: 732-707-5307
www.LotusBusinessResources.com – YOUR virtual business support specialist!
By Tracking Your Time, zapier.com
July 12, 2018
Running the numbers
Your mental health is the most important factor here, but you are running a business, so you need to take a look at the bottom line and weigh that against any impending burnout. When it comes down to it, you need to be sure that hiring a virtual assistant will save you more money than they’ll cost, so you should be running the numbers!
Start by tracking your time. That’s something you should be doing anyway: It’s an easy way to spot inefficiencies and see exactly where your time is going—compared to where you think it’s going. Check out our list of the best time-tracking tools to get started and find the best choice for you. Once you know how much time you’re spending on each task, it’s time to do some math.
When setting up a time-tracking solution, you don’t want to get too granular with your tasks, but just enough to see patterns. For example, you might track things like “social media” or “press and PR,” but you’ll also want a general “administrative” category for things like scheduling appointments or calling suppliers.
Running the numbers – Scenarios
- Scenario #1: You spend six to eight hours/week dealing with customer questions via phone and email. At $22/hr, that would cost you $132-176/week to outsource to a virtual assistant. In that same six hours, you could be doing something else (billable client work, increasing marketing efforts on Instagram, whatever makes sense for your business) that would make you $300-400. In this case, the numbers show that getting a VA makes financial sense for you.
- Scenario #2: You spend three hours/week dealing with a higher-level administrative task that requires some background knowledge of both the industry and your business/product (e.g., talking to manufacturers). You’d have to find a VA that has the same level of background knowledge you do (and pay higher rates accordingly—say, $30-35/hour), and you don’t have an immediately profitable task you could be doing with the time you’d save. In this case, hiring a VA isn’t worth it for you—yet. Once you have enough other tasks to delegate, you can hand this off, but for now, it makes the most financial sense to keep trucking along yourself.
- Scenario #3: You’ve analyzed your time logs and found that you’re spending five to seven hours/week on administrative work. You have around two to three hours of profitable work you could be doing in that amount of time, so you would more or less be breaking even by hiring an assistant. This is often the trickiest position to be in, since there’s no immediate monetary gain to be had. If you hate the admin work and just want it off your plate, hiring an assistant is worth it—if just for your peace of mind and to avoid burnout.
NOTE: It might also be a good idea to hire an assistant now, especially if you have a busy season coming up in the next few months: By the time your busy season hits, you’ll have your VA fully on-boarded. If, however, you enjoy using those administrative tasks to wind down at the end of a work day, then the delegating pressure is off.
If you are done running the numbers and are ready to investigate how to go about Hiring A Virtual Assistant and Start Delegating, contact us for a complimentary discovery call by clicking the link below:
or call us at 732-707-5307
#smallbusinessowners #hiringavirtualassistant #socialmediamanagement #entrepreneurs
With over 30 years of executive administrative and supply chain experience, we can work with you to resolve many of the tasks that prevent you from working ON your business! Contact: Karen@LotusBusinessResources.com for a free discovery call, to see how we can help you.