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IMPORTANT FACTS SMALL BUSINESSES SHOULD KNOW ABOUT BRANDING

September 24, 2018 by Karen Leave a Comment

Small Business Branding

IMPORTANT FACTS SMALL BUSINESSES SHOULD KNOW ABOUT BRANDING

Posted by IVAA Webteam on September 10, 2018

Are you a small business owner that believes Branding is only for multi-million-dollar businesses? Do you believe BRANDING is important to your small business but, you run out of time at the end of your day?

This article will outline some basic Branding concepts that can make your business memorable, and it will also explain how a Virtual Assistant can help you achieve your Branding goals.

WHAT IS BRANDING?

Branding is the art of aligning what you want people to think about your company with what people actually do think about your company – Jay Baer
Brand is the image people have of your company or product. It’s who people think you are – Ann Handley
A brand is a singular idea or concept that you own inside the mind of a prospect – Al Ries

WHERE DO I START WHEN BRANDING MY SMALL BUSINESS?

Before creating logos, fonts, and slogans, you must first:

1. Identify your target audience

2. Identify your target audience’s burning pains

3. Identify how you can solve your target audience’s burning pains

4. Create the smallest audience you can that has a specific need. It sounds counterintuitive, but shrinking your audience often lets you target them better.

A Virtual Assistant or Virtual Business Specialist can help you accomplish the three steps above by:

1. Setting up your marketing funnels (to build your email list).

2. Use the email list for client surveys, to find out where their ‘pain points’ lie.

1. NOTE: Your Virtual Assistant can assure that your emails contain an “opt-in”; to make sure that your list includes the people that have requested to be on your list!

3. Create and post good, solid content that describes HOW you will solve your audience’s ‘pain points’.

You can learn more about how to ask good customer research questions in this blog post from Active Campaign.

YOUR NEXT STEPS IN BRANDING: Positioning, Tone and Personality and Logos

Now that you have a strong understanding of your target audience – CONGRATULATIONS — you are ahead of most of your competitors!

You have now arrived at the point that most people call BRANDING: your positioning, personality, and logo.

Three important aspects of your BRANDING are:

The POSITIONING of your business—your “why”
Your TONE and PERSONALITY
Your LOGO, COLORS, and SLOGAN

Simon Sinek, author of Start With Why, argues that “People don’t buy what you do. They buy why you do it.”

POSITIONING

As you work on your positioning, ask yourself what values you’d like to have associated with your brand. Ask yourself:

What do you stand for?
What are you trying to accomplish in your business?
What makes you different from other people in your industry?
What are your core values?

When you have a sense of your core values, it’s easier to incorporate them into your actual business.

TONE and PERSONALITY

Positioning helps you get a strong sense of your core message. Your tone and personality are how you communicate that message to clients.

The tone you choose depends on your industry and the service you offer. It’s often easier for a small business to use a lighter tone.

LOGO, COLORS, AND SLOGANS

Finally, we are at the “fun and creative” part of BRANDING. The steps that you have taken to this point, will help you create a brand that actually speaks to your target audience. Think back on those steps as you work on your logo, colors, and slogan (aka tagline).

How do your logo, company name, and tagline reflect what your customers need?
How do they differentiate you from your competitors?
How does your brand highlight your personality?

Here is a link to an article from Active Campaign, that shows some examples of amazing small business branding Logos, colors, and slogans.

CONCLUSION:

Branding your small business shows the world how you are different from your competitors. Branding is the true essence of your small business and THE VALUE your business provides for your clients!

If you have not yet branded your small business and would like to collaborate with a professional Virtual Assistant, Lotus Business Resources LLC can help. We offer a complimentary (no-obligation) 30-minute discovery call. Contact us at: 732-707-5307 or via email to: karen@LotusBusinessResources.com or via website: https://www.LotusBusinessResources.com/contact

Click for more Resources!

Owner of Lotus Business Resources, Karen Kannegiesser — Karen Kannegiesser, Owner of Lotus Business Resources, your virtual business specialist

Karen Kannegiesser is an online business resource assistant, specializing in Social Media Management and Content Creation/Writing for Small Businesses and Non-Profits. Karen has over three decades of C-suite level executive administrative and supply chain expertise. She has many years as a strategic MRO buyer for a large specialty chemical manufacturer, as well as an extensive background in database management, project management, contract administration and business continuity/disaster recovery preparedness. www.LotusBusinessResources.com

HIRE A VIRTUAL ASSISTANT AND START DELEGATING – PART 3

August 3, 2018 by Karen Leave a Comment

If you would like further information on how to Hire a Virtual Assistant, contact us at: https://www.LotusBusinessResources.com/contact

Thanks for watching our video.

Have a great day.

HIRE A VIRTUAL ASSISTANT AND START DELEGATING – PART 2

August 1, 2018 by Karen Leave a Comment

Hire a Virtual Assistant and Start Delegating – Part I

July 26, 2018 by Karen Leave a Comment

There comes a time in every small business owner’s life when they look at their to-do list and realize they simply can’t get it all done. Do not despair! Help is just a call or email away!

We are here when you are ready!

Fill out the short form below and someone will contact you within 24 hours. Thanks for viewing!

Hire a Virtual Assistant and Start Delegating – Part 3

July 26, 2018 by Karen Leave a Comment

hiring a virtual assistant pricing — Hiring a Virtual Assistant – Part 3

By Tracking Your Time, ZAPIER

July 12, 2018

What can you expect to pay for a virtual assistant?

As with most professions, rates for VAs are all over the map. So, what can you expect to pay for a virtual assistant?

Here are a few things to keep in mind while you’re looking at virtual assistants and their rates:

Type of Work:

If you’re looking at entry-level administrative work (email management, basic customer service, etc.), you’ll probably be paying $15-25/hour.
If you’re looking for higher-level tasks (project management, content strategy, etc.), you could be looking at $50/hour or more. Upwork has posted their average rates for various tasks, which can help you get a better estimate.

Speed:

Keep in mind when looking at hourly rates that some people work faster than others. Someone who charges $50/hour might complete a project three times faster—and with the same quality—as someone who charges $25/hour, making it more financially beneficial for you. Don’t be fooled by ultra-low hourly rates.

Pro tip: Paying hourly can be dicey. If possible, we suggest paying per completed project. Quick workers will benefit, and you will know exactly what it’s going to cost you before you start.

Experience level:

Take into account the VA’s experience level. It might be tempting to go for the cheapest option you find, but extensive experience can be the difference between quality work and work that you end up having to redo yourself.

Client testimonials:

Look at client testimonials on the VA’s website and/or their LinkedIn recommendations, and ask for a few client references to reach out to via email.
If someone isn’t able to put you in touch with at least two or three people who they’ve worked for before, it might mean that they know they wouldn’t receive any glowing recommendations.

Many cost-conscious business owners work with international assistants—through marketplaces like Virtual Valley and outsourced, largely because the hourly rates tend to be cheaper.

The decision is up to you, but keep in mind that major time zone differences and any language barriers can slow down the process and cost you more than the cheaper price is saving you, to begin with.

If your business is ready to work with a virtual business assistant, feel free to contact Lotus Business Resources for a complimentary discovery call.

Click the link below to schedule a no-obligation call:

CLICK HERE TO SCHEDULE A 30 MINUTE DISCOVERY CALL

Click below to leave a message (we will contact you within 24 hours):

LEAVE US A MESSAGE

If you’d rather call us direct: 732-707-5307

www.LotusBusinessResources.com – YOUR virtual business support specialist!

Hire a Virtual Assistant and Start Delegating – Part 2

July 24, 2018 by Karen Leave a Comment

HIRE A VIRTUAL ASSISTANT PART 2 — Hire a Virtual Assistant – Running the Numbers

By Tracking Your Time, zapier.com

July 12, 2018

Running the numbers

Your mental health is the most important factor here, but you are running a business, so you need to take a look at the bottom line and weigh that against any impending burnout. When it comes down to it, you need to be sure that hiring a virtual assistant will save you more money than they’ll cost, so you should be running the numbers!

Start by tracking your time. That’s something you should be doing anyway: It’s an easy way to spot inefficiencies and see exactly where your time is going—compared to where you think it’s going. Check out our list of the best time-tracking tools to get started and find the best choice for you. Once you know how much time you’re spending on each task, it’s time to do some math.

When setting up a time-tracking solution, you don’t want to get too granular with your tasks, but just enough to see patterns. For example, you might track things like “social media” or “press and PR,” but you’ll also want a general “administrative” category for things like scheduling appointments or calling suppliers.

Running the numbers – Scenarios

Scenario #1: You spend six to eight hours/week dealing with customer questions via phone and email. At $22/hr, that would cost you $132-176/week to outsource to a virtual assistant. In that same six hours, you could be doing something else (billable client work, increasing marketing efforts on Instagram, whatever makes sense for your business) that would make you $300-400. In this case, the numbers show that getting a VA makes financial sense for you.

Scenario #2: You spend three hours/week dealing with a higher-level administrative task that requires some background knowledge of both the industry and your business/product (e.g., talking to manufacturers). You’d have to find a VA that has the same level of background knowledge you do (and pay higher rates accordingly—say, $30-35/hour), and you don’t have an immediately profitable task you could be doing with the time you’d save. In this case, hiring a VA isn’t worth it for you—yet. Once you have enough other tasks to delegate, you can hand this off, but for now, it makes the most financial sense to keep trucking along yourself.

Scenario #3: You’ve analyzed your time logs and found that you’re spending five to seven hours/week on administrative work. You have around two to three hours of profitable work you could be doing in that amount of time, so you would more or less be breaking even by hiring an assistant. This is often the trickiest position to be in, since there’s no immediate monetary gain to be had. If you hate the admin work and just want it off your plate, hiring an assistant is worth it—if just for your peace of mind and to avoid burnout.

NOTE: It might also be a good idea to hire an assistant now, especially if you have a busy season coming up in the next few months: By the time your busy season hits, you’ll have your VA fully on-boarded. If, however, you enjoy using those administrative tasks to wind down at the end of a work day, then the delegating pressure is off.

If you are done running the numbers and are ready to investigate how to go about Hiring A Virtual Assistant and Start Delegating, contact us for a complimentary discovery call by clicking the link below:

CLICK HERE FOR A COMPLIMENTARY DISCOVERY CALL

or call us at 732-707-5307

www.LotusBusinessResources.com

#smallbusinessowners #hiringavirtualassistant #socialmediamanagement #entrepreneurs

Hire a Virtual Assistant and Start Delegating – Part I

July 22, 2018 by Karen Leave a Comment

By Tracking Your Time, Zapier.com article
July 12, 2018

There comes a time in every small business owner’s life when they look at their to-do list and realize they simply can’t get it all done.

Too many emails to answer, too many clients to onboard, too many marketing campaigns to organize—whatever the case, you and your business needs help. Enter: virtual assistants.
Virtual assistants (VAs) are remote contractors that can take on a number of “odd jobs” in your business. They might focus on one specific set of administrative tasks, or they might serve as a jack-of-all-trades. Either way, delegating to a VA will help you grow your business without burning out.

How to Know If You Need To Hire a Virtual Assistant

It can be tough to identify the tipping point for when to hire a virtual assistant, but there are a few common signs that it’s time to start delegating:

You’re working long hours on a regular basis. Especially if a lot of your time is spent doing repetitive or tedious tasks like replying to social media comments or customer service emails, you might want to think about delegating to a VA. We’re talking about more than one bad week here or there—look for patterns of these long, tedious hours happening for several weeks in a row.
You’re losing customers or clients because you can’t respond to emails in a timely manner. Once you start losing money because you can’t keep up with your email, you absolutely need help. Losing clients isn’t an option for a growing business.
You’re spending your time on lower-value tasks. This is your company, and you should be spending your time adding value to the company in a way only you can. Administrative work is a specific skill set, but it’s one that you can delegate. Your brain? That’s non-transferable.
You’re doing work you don’t like. If you enjoy some of those tedious tasks, then, by all means, stick with them. They might energize you or spark ideas that you otherwise wouldn’t have. But make sure you like your work. Doing tasks that you dislike can lead to burnout, which will have a negative effect on your productivity—and your business.

If this sounds like you/your business, there is help available. Lotus Business Resources is a virtual business resource specialist that can tackle those tasks that keep you working ON your business, instead of IN it!

#smallbusinessowners #entrepreneurs #socialmediamanagement #contentwriters #virtualassistants